Ask Paco
Text Paco in WhatsApp & Telegram

The friend you text before ordering wine.

Send Paco a wine list, bottle photo, or pairing question.

Paco gives you the call: what to buy, what’s worth the money, and what to skip.

3 free wine decisions · then add a Paco Pass anytime

Paco the llama, holding a glass of red wine

The difference

Most wine apps help you research.
Paco helps you decide.

Vivino

What do people think of this wine?

CellarTracker

What’s in my cellar?

ChatGPT

Tell me about this wine.

Paco

“Buy this one.”

Here’s why.

Research at home. Decide with Paco.

How it works

Three steps. Thirty seconds.

1

Create a free account

Takes about 30 seconds.

2

Connect WhatsApp or Telegram

No new app. No learning curve.

3

Ask Paco

Send a wine list, bottle photo, shop screenshot, or pairing question.

Real conversations

Real questions.
Real bottles. Real answers.

Every screenshot below is from a real conversation with Paco. No fake demos. No marketing examples.

Same price — which?

PacoPaco online
Grumello or Sassella 2017? Same price.

Sassella.

No contest.

Buy it.

Food pairing

PacoPaco online
Tenderloin tonight. Gruaud Larose or ArPePe?

Gruaud Larose.

No contest.

Wine list

PacoPaco online
Which of these reds are worth getting?

Best Overall

Latta Headwaters Nebbiolo

Skip

Mayer Gamay

Why trust Paco

Paco doesn’t guess.

He looks at:

  • Critic reviews
  • Market pricing
  • Producer reputation
  • Vintage quality
  • Food pairing knowledge
  • Thousands of regions and producers

Then he gives you the call.

Buy it.
Skip it.
Open it tonight.

Why people use Paco

Wine decisions, not wine data.

Restaurant wine lists

Avoid overpriced mistakes. Spot the best bottle before the sommelier arrives.

Dinner parties

Hosting guests? Paco picks the bottles.

Wine shops

Find what’s actually worth buying.

Food pairings

Dinner planned? Paco picks the bottle.

Gift buying

Bring something they’ll remember.

Duty free

Know what’s worth carrying home.

Differentiation

Why not just use Claude or ChatGPT?

You can. But they help you research — Paco helps you decide.

When you’re standing in a restaurant with 30 seconds to order, Paco gives you the call:

Buy this.
Skip that.
Open it tonight.

Then he tells you why.

No prompting. No setup. No long answer to decode.

Paco costs less than one bad wine decision.

Skip one overpriced bottle.

Find one hidden gem.

Order the right wine at dinner.

That's usually enough to pay for a year of Paco.

Bottle savedS$35
Paco subscriptionS$4.99

The math works itself out.

FAQ

Frequently asked questions

How is Paco different from Vivino or CellarTracker?

Different jobs. Vivino and CellarTracker are excellent for reviews, ratings, and cellar management. Paco is for making decisions.

They answer “What do people think?” Paco answers “What should I buy?”

Can Paco tell me if I’m overpaying?

Yes — one of his favorite things to do. Send a bottle, wine list, or shop screenshot and Paco tells you whether you’re getting:

  • A steal
  • Fair value
  • Restaurant markup
  • Bad value
Does Paco know about vintages?

Yes. Paco considers vintage quality, drinking windows, and producer history. Deciding between two vintages? He’ll usually have an opinion.

What can I send Paco?

Almost anything with a wine decision in it:

  • Bottle photos
  • Restaurant wine lists
  • Shop screenshots
  • Food pairing questions
  • Duty free menus
  • Individual bottles
What if Paco doesn’t know a wine?

Then he’ll tell you. Paco would rather give you an honest lean than a confident wrong answer.

Is Paco a sommelier?

Not exactly. He’s the friend you’d text before ordering wine — the one who tells you: buy this, skip that, open it tonight.

Pricing

Start with a Pass. Subscribe when Paco earns it.

Recommended

Paco Pass

The easiest way to see if Paco's worth it.

$5.99 one-time

20 wine decisions

  • Pay once — no subscription
  • No auto-renew
  • Never expires
  • Use your decisions whenever you need a call

Most people don't need another subscription. Start here.

Paco Plus

For restaurant regulars and weekend hosts.

$4.99/month

20 wine decisions / month

  • Upload photos, screenshots, and wine lists
  • Best-value picks — what to buy, what to skip
  • Critic scores and citations
  • Drinking windows and vintage guidance
  • Food pairing recommendations

A fresh 20 decisions every month.

Paco Pro

For collectors, travelers, and heavy restaurant users.

$14.99/month

50 wine decisions / month

  • Everything in Plus
  • Deep bottle research
  • Rare & cult wines
  • Cellaring guidance
  • Priority processing

For people who always end up holding the wine list.

Cancel anytime. No hidden fees.

Privacy

Private by default.

  • Your photos are used only to answer your question.
  • We don't sell your data.
  • We don't run ads.
  • We collect only what's needed to operate your account.
See full Privacy Policy →
Paco

Still staring at the wine list?

Send Paco a photo. He’ll have an opinion.

3 free wine decisions · then add a Paco Pass anytime